Gonser Gerber Tinker Stuhr, Advancement Consultants, proposed the following concepts for Advancement that have been adopted for Catholic School Advancement Programs for the Archdiocese of Hartford:
"Advancement as conceived for American Catholic elementary schools is defined as 'the overall concept which holds that the highest destiny of an institution can be realized only by a total effort on the part of the entire institution to analyze its philosophy, to crystallize its objectives, project them into the future, take the necessary steps to realize them and continually follow through to see that the objectives are realized.' Advancement is an organization-wide concept. An effective program involves the entire school and all of its related publics; while largely volunteer-based, it is a team effort. The purpose of Advancement in capsule form is threefold:
To build awareness, acceptance, and support for the school and its mission; To provide the number and quality of students that the school desires and can serve; To obtain financial support for annual operational expenses, special projects and capital growth.
The Hartford Archdiocesan Elementary Schools Advancement Program addresses the above through four primary functions which serve as the essential components of the Program:
Public Relations/Marketing Student Recruitment Alumni and other Constituency Relations Annual Fund"
